BUSINESS is booming for a Cheadle barber shop preparing to celebrate its second anniversary in the town.
Choppers, based in the black and white Tudor building at the top end of High Street, has won a reputation for providing quality haircuts for all ages.
But the business also offers a complete cutting edge grooming service which has become increasingly popular.
The shop, described as a contemporary take on a traditional barbers, was completely refurbished when it was taken over by business owner Jo Campbell almost exactly two years ago.
And the business has been helping to keep customers looking their best ever since – offering a wide range of traditional and modern styles for men and children of any age.
Jo, aged 45, said: “We’ve been in Cheadle nearly two years now and business has been going well.
“We have a growing number of customers who come to us on a regular basis and people are dropping in all the time.
“We offer all types of traditional cuts and styling techniques and the fact that no appointment is necessary means people can just come in whenever they need to.”
The male grooming side of the business has proved particularly popular, according to Jo.
She added: “More men than ever are coming to us for the full range of grooming services.
“We do fantastic wet shaves and also offer face masks, beard trims, eyebrow threading, wet towels, ear hair burning and nostril waxing – and we’re the only place in town that does that.
“Customers can choose whatever they want, but we also have a special offer for the full grooming service – including a haircut – for £25 and that’s been proving popular too.”
Professional barber Pshdar Ali has many years of experience in the business, but the hairdressing trade is still quite new to Jo, who lives in Checkley.
She explained: “I was a lecturer in psychology at Staffs University, but I just wanted to do something different.
“A good friend invited me to invest in a business and we ended up opening the barber shop.
“We’ve built things up over time and it has been going well.”
Away from hairdressing, kind-hearted Jo also runs her own rescue centre for horses.
She said: “I’ve always loved horses and have had a yard in Dilhorne for a while now.
“I rehabilitate and find new homes for them – it’s a hobby and something I love doing.”
Meanwhile, Choppers is now looking to take on a new apprentice with either basic experience or at least an interest in hairdressing.
Applicants can be male or female and any age.
Contact Jo more for details, telephone 07887 422199.
We are the only family run, independent newspaper and magazine business in Staffordshire, established 1896. We are home to three weekly newspapers – The Cheadle and Tean Times (aka The Stunner), The Uttoxeter Echo and The Leek & Moorlands Echo.
We also produce Peeps into the Past, a bi-monthly nostalgic glimpse into our photographic archives, and three bi-monthly glossy lifestyle magazines – Stone and Eccleshall Life, Leek Life and Newcastle Life.
T. 01538 752214 or 753162
18 Tape Street, Cheadle, Staffs ST10 1BD
5 Church Street, Uttoxeter, Staffs ST14 8AG
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