A Moorlands bus station is set to move into the digital times with a new display unit. A planning application has been submitted by Staffordshire County Council (SCC) to Staffordshire Moorlands District Council (SMDC) for the installation of a 65” freestanding digital screen display unit at Leek Bus Station in order to be able to provide passenger transport information.
A Moorlands bus station is set to move into the digital times with a new display unit.
A planning application has been submitted by Staffordshire County Council (SCC) to Staffordshire Moorlands District Council (SMDC) for the installation of a 65” freestanding digital screen display unit at Leek Bus Station in order to be able to provide passenger transport information.
The unit is also set to be used for advertising to generate additional income for SCC.
Within the application, SCC representative Mark Lawrence stated that a: “digital advertisement will be displayed on a 300 second loop on the passenger transport digital screen displays interchanging with Real Time Passenger Information on an ongoing basis.
“No more than 15 adverts would be displayed within the loop for no more than ten seconds at a time.
“Digital adverts displayed for no more than ten seconds at a time in between passenger transport information.”
He also stated that the rationale for the installation of the freestanding totems is: “The totems provide digital Real Time Display of Information (RTPI) about buses, travel planning and other public interest information such as government and local authority information about Covid.
“The primary reason for installing the totems is to provide RTPI, this provides up to date information to passengers about arrival and departure times of their buses, significantly enhancing their journeys by giving them more accurate information about bus services. This information changes from minute to minute and so a digital format is required.
“The benefit to passengers is clear; it is much more accurate than a paper timetable as delays can be reported on a minute by minute basis; paper timetabling simply is no longer fit for purpose in areas which service a significant number of routes.
“The displays are much more readable for passengers, allowing them to observe social distancing measures whilst checking bus times.”
Mr Lawrence also stated that the benefits of installing the digital structure, to the public and council, will: “Minimises the environmental impact of visitors within a town; attracts new users who otherwise may have driven into the town centre, thereby reducing congestion, pollution, parking,
“Improved accessibility for disadvantaged groups – paper timetabling can be difficult to read and interpret for older people and those with accessibility needs. RTPI is much easier to understand.
“Enhanced transport information increases visitor numbers, bringing increased footfall to town centres, something which is vitally important for the survival of our high streets.”
He also stated about using the unit to display advertisements “provides secondary community benefits.”
He said: “Provides a mechanism to effectively promote the safe return to the High Street/Covid/social distancing messages to the general public.
“Provides local companies including charities and public interest groups with access to cost effective advertising, supported by the local authority.
“Generates additional revenue to the local authority which is in turn invested in local infrastructure.”
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